marketing agency wear a white hat or a black hat

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marketing agency wear a white hat or a black hat

Does your marketing agency wear a white hat or a black hat? Maybe that analogy doesn't make much sense to you. By the end of reading this article, it will make perfect sense.

There are a lot of different methods used by marketing agencies who are contracted to help a website succeed. Ethical marketing is important. But not all companies who offer to help website owners operate ethically. Here are some tips and cautions to help you make the right decision and protect the interests of your website.

White Hat or Black Hat?

A black hat marketing agency isn't typically going to admit that they are operating on the darker side of the world of internet marketing. But in many cases these unscrupulous organisations merely operate in a vague world where they don't adequately communicate their methods to their customers.

You, as a customer, needs to ensure that your website marketing is ethically done. If your marketing consultant is wearing a white hat, for instance, your site would not ever be in jeopardy of being blacklisted by search engines for black hat marketing methods.

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