Digital marketing has come a long way since it took shape, and social media platforms have been one of its top sources. Because social media has many features, from posts to stories, digital marketing experts have used it to elevate businesses. Social media platforms have enough potential to build a brand’s existence from scratch.

Social media platforms like Instagram, Facebook, and Pinterest are surprising ways to reach potential customers. If you are a regular Instagram user, you must have come across many small businesses that build their online presence only through Instagram and stand strong today. So, that is how professionals use social media platforms for their marketing purposes.

But, as it sounds easy, it ain’t that simple. You are wrong if you think making a profile on these social media platforms is enough. Of course, making a brand profile is the very first step, but making it attractive and engaging is an essential factor that acts as an engine to drive in followers. Posting good brand-relevant posts and stories and regularly updating your profile with updated photos and the best Facebook cover designs.

Digital marketing experts have seen a rapid engagement rate in brands with maintained and updated feeds. In contrast, brands with basic and irrelevant content, profile images, and cover images have comparatively lesser engagement rates. So, which one do you want to be? Of course, a brand with a high customer engagement rate, right? To make this happen, you must collaborate with your graphic designers and come up with an aesthetically pleasing profile image and eye-catching cover image.

You can talk about using all the trending graphical elements or real-time images with perfect typography, layout, frame, colors, content, and other similar aspects that combine to make a good cover photo. In today’s blog post, we will talk about some expert tips that will help you come up with eye-catching and the best Facebook cover design. If you are looking for a way to upgrade your profile, following these tips will definitely help you elevate your brand profile on every social media platform. Let’s get started!

1. Incorporate Colors

The first professional tip for making an eye-catching cover image is to incorporate the theme colors of your brand. Including branding and colors will help you connect with your customers in one go. If your brand has vibrant colors, firstly make sure to use the exact colors, then you can proceed with including other relevant colors that stand suitable and fall into the contrasting category. 

Including brand colors is a customer engagement strategy that many brands have used. To ensure utilizing it the right way, you must hire a good graphic designer who has years of experience in making compelling cover images that have the potential to connect with your potential customers. You can take a look at their work and decide whether they can develop a good cover image for your brand’s social media page. It will ensure you come up with a professional cover image. Here’s an example of an Instagram profile with a maintained color scheme. - 

Digital marketing experts have seen brands using similar colors in their cover images, gaining many followers in a short span. It would help if you thought about building your cover image around your brand colors.

2. Maintain High-Quality

The quality of your image reflects your brand’s professionalism level. So, you must consider making your cover image with high-quality graphical elements and other similar aspects. If potential customers see your brand’s social media profile and find a blurry image and unclear content, they will not like to scroll down to look at other posts and will quit immediately. 

Incorporating a high-quality profile image and cover is essential because that is the first thing your potential customers will notice when they visit your profile. You can develop an aesthetically-pleasing image following all the right principles of brand color, typography, layout, and frame. Maintaining these aspects and developing an exciting cover image will lead your customers to follow your profile. So, high quality is an essential aspect that can help you upscale your brand’s social media presence.

3. Include CTA

CTA stands for Call-To-Action. As a business owner, you might have heard about the effectiveness of CTAs. Just like an influencing CTA can help your potential purchase on your website, it can also help you increase your brand’s social media followers. Additionally, this CTA strategy won’t work unless it is encouraging enough. 

CTA that needs to get included in your social media cover image differs from the CTAs you use on your website. So, think about that too! You’ll notice businesses with an eye-catching CTA in their cover image have more followers than brands with no CTA. Including it in your cover image is an additional strategy that can help you boost your online presence by increasing your brand’s engagement rate. 

Wrap Up

These expert tips will help you develop an excellent social media cover image. All you need to do is, hire a professional graphic designer and talk to them about your ideas and brand goals. Collaborating with them will help you develop the perfect cover image, resulting in higher business followers. Once you have a large follower base, you can represent info about your business and its products and services. But remember, it will only happen if you gain a large follower number. So, if you are looking for the right way to increase your brand’s online presence, this is the correct way to do so. Don’t wait anymore, and get started with your brand’s social media cover image today!